The Original Source Podcast
Overview
Designed the brand identity for The Original Source, giving the in-house AI & tech podcast a distinct look while remaining aligned with the Copyleaks brand.
Challenges
Balancing pre-existing brand elements—typography, color palette, and imagery—with a unique identity for the podcast. The design needed to appeal to both enterprise audiences and university-level learners, reflecting Copyleaks’ broad and diverse audience.
Cover Art Concepts
Final Results
While many of the cover art graphics concepts and typography lockups each lean in to a particular aspect of the Copyleaks brand and it's customer base, whether it's high-tech, education, or innovation – ultimately the key stakeholders loved the more abstract design concepts.
The outcome of the abstract design concepts were to represent the established brand identity without alienating any specific audience base. This concept also allowed utilizing motion design on the relevant deliverables, as well as leaning in to the idea of "making waves" in the AI edtech world. Final deliverables included the cover art, landing page, and launch email templates.
Alternate Page Design
Let’s create together.
